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Best Showroom

Winner
  |  Americas

Cinegration Arvada Experience Center

by Cinegration

Cinegration’s Arvada Experience Center feels more like a home, less like a retail store.

Cinegration’s Arvada Experience Center drew a LOT of praise from CEDIA’s judging panel. They called it “stunning,” “the perfect example of a true custom integration experience center,” and “just a great presentation.” This Control4-driven space gives one an immediate, intuitive experience – it’s really set up like a high-tech home, not a retail store.

“Experience Plaques” denote the various solutions that are highlighted. Cinegration walks us through the space:

“To the left of the entrance is the front hallway, with the experience plaque, ‘Complete Lighting.’ The purpose of this area is to inspire the prospect to begin mentally painting their home with light.

“To the right of the entrance and facing parallel to the café is the area we call ‘Disguise and Hide.’ This experience is based around extending the illusion of a 55-inch Samsung Frame TV in art mode. Full range audio is reproduced with Sonance Invisible Series speakers and subwoofers.

“The largest zone of the experience center is typically referred to as the ‘Family Room,’ however, the accompanying experience plaque reads ‘Immersive Entertainment.’ This room represents a living-area entertainment system, and the technology from dedicated theaters that can be used to improve experiences in great rooms, rec rooms, and common areas.

“Along the wing-wall of the café is an experience plaque called ‘The Power of Control,’ and is mounted next to a Control4 touch screen. The experience plaque reads: ‘One Interface is all you need to access your entire smart home system’ – and then the technology proves the point.”

Cinegration worked hand-in-hand with manufacturers to create this 1400-square-foot center – for example, Fortress Seating built the sectional sofa to their specs.

Small plaques describing the tech keep the lines clean.
The showroom is long on tech that doesn’t look like tech -- that’s Samsung’s “Frame” TV in “art mode.”

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